Pelatihan kewirausahaan inovasi pemasaran dan varian rasa era digital Desa Kedungmaron Kabupaten Madiun

Penamas: Journal of Community Service Pub Date : 2022-02-27 DOI:10.53088/penamas.v2i1.224

Dicky Iskandar, Anny Widiasmara

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Abstract

Small and Medium Enterprises (SMEs) of tempeh chips in Madiun Regency are experiencing rapid development, including the "NAJA" tempeh chips produced by Mrs. Yuli. So far, the problems faced are only word-of-mouth promotion and have not done online marketing, and there are no product variants. The 2021 Innovation Talent Team conducts marketing innovation training based on Digital marketing in collaboration with Shopee Indonesia and provides flavor variants for tempeh chips. The method used is field observation, data collection, and training on Marketing Innovation, Flavor Variants, and Packaging. The results of consumer training are easier to view and order products via Instagram, Whatsapp and telephone by cooperating with Shopee E-commerce and making permits. This training also provides ways to make packaging neater and more efficient. Flavor variants include original taste, balado, roast beef, grilled corn, chicken onions, spicy. Tempe chips UKM "NAJA" can expand its business reach so that many people can recognize tempeh chips with various flavors, and the market share is getting wider.

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马甸丽晶的豆豉芯片中小企业正在快速发展，其中包括由玉丽女士生产的“NAJA”豆豉芯片。到目前为止，面临的问题只是口碑推广，没有做过网络营销，也没有产品变型。2021创新人才团队与Shopee Indonesia合作开展基于数字营销的营销创新培训，并提供豆豉片的风味变体。所使用的方法是实地观察、数据收集和营销创新、风味变体和包装的培训。通过与Shopee电商合作，制作许可证，消费者培训的结果更容易通过Instagram, Whatsapp和电话查看和订购产品。该培训还提供了使包装更整洁、更高效的方法。风味变体包括原味、巴拉多、烤牛肉、烤玉米、鸡肉洋葱、辣味等。豆豉薯片UKM“NAJA”可以扩大业务范围，让很多人都能认出各种口味的豆豉薯片，市场份额越来越大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Penamas: Journal of Community Service

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