Developing Business Model for Food-Small Medium Enterprise Using Business Model Canvas (Case Study: Bolu Kemojo Insan Sukses)

Abstract

The food and beverage industry is one of the processing industry sectors that is experiencing growth by contributing 5.49% to Riau's 2019 Regional Gross Domestic Product (GDP). This shows that the food and beverage industry has developed quite rapidly due to the quite promising business opportunities. The high potential in the food and beverage industry results in fierce business competition. Therefore, every food and beverage industry needs to transform its business model by developing various competitive advantage strategy innovations to win the market and adapt to environmental developments. Insan Sukses is one of the businesses that produces and sells kemojo cake. As a business that is engaged in the traditional culinary sector, it has opportunities of an increasing market spectrum due to an increase in population and tourism programs launched by the government. Hence, this research was conducted to develop a new business model for Insan Sukses by using the Business Model Canvas (BMC). The research method used is the qualitative descriptive analysis which is carried out in three stages. The first stage is to describe the current Insan Sukses business model by using BMC. The second stage is to evaluate the current business model by conducting an environmental analysis through a SWOT questionnaire and designing an appropriate business development strategy. The strategy design consists of the input stage (IFE matrix and EFE matrix), the matching stage (SWOT matrix and IE matrix), and the decision stage (QSPM). The IE matrix results show the position of Insan Sukses in cell II which is growth and build. The alternative strategies obtained are based on the results of the IE matrix and the SWOT matrix which is the intensive strategy, integration, and diversification. Based on the QSPM results, an intensive strategy was added to the new Insan Sukses business model with the highest total attractiveness score of 7.08. The final stage of this research is the depiction of a new business model into the proposed Business Model Canvas by adding several aspects to the elements of value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures.