THE ROLE OF “TYPOGRAPHICS” IN THE FORMATION OF PROFESSIONAL COMPETENCES OF UNIVERSITY STUDENTS STUDYING GRAPHIC DESIGN TRAINING PROGRAM

Abstract

. The article discusses the role of the discipline "Typographics" in the formation of professional competencies of university students within the training program "Graphic Design". The article also systematizes the works of scientists in the field of typography, design, methodology and pedagogy on the problem under consideration. The authors interpret the specifics, goals and objectives of typography, determine its methodology, place in culture and describe the prospects for the future development of typography in terms of adaptation of professional standards, in the situation of modern information society, and the tendencies of transition to the applied bachelor degree. The authors also touch upon the problem of insufficient space for disciplines related to typography in the curricula of modern domestic universities that imple-ment training programs in graphic design compared to the world trends.