Customer Participation in Product Idea Generation: Its Antecedents and Consequences

Abstract

This study investigates the antecedents of customer participation in production idea generation and examines the effect of customer participation on product idea creativity. Adopting the perspective of creativity componential theory, this study develops a conceptual model which includes (a)the antecedents of customer participation in product idea generation that are customer knowledge, customer creative self-efficacy and customer intrinsic interest, (b)customer participation in product idea generation, and (c)the consequences of customer participation in product idea generation that are customer creative experience and product idea creativity.