Roles of Education in Intangible Culture Heritage Tourism and Managerial Strategies

Abstract

The transformation of culture and intangible cultural heritage from static display to life experience highlights the role of the combination of intangible cultural heritage and tourism industry in achieving creative transformation and innovative development. However, existing researches pay less attention to the educational function of intangible cultural heritage tourism and the theory and practice of employing education as management strategy in intangible cultural heritage tourism to promote the activate protection and sustainable development of heritage. The paper focuses on the traditional techniques of intangible cultural heritage to understand the various ways in which intangible cultural heritage education promotes the activation of intangible cultural heritage in the context of tourism development. As for theoretical analysis, model of contact opportunity in intangible cultural heritage tourism is introduced to discuss the relationship types and attributes of tourists, inheritor of national intangible cultural heritage and intangible cultural heritage crafts under different display and interaction situations, as well as the influence of intangible cultural heritage tourism education under relationship modes on tourists' experience and behavior. In terms of practical value, measures to improve the effect of intangible cultural heritage tourism education and the management of intangible cultural heritage tourism were also proposed, and suggestions were put forward for the integrated development of intangible cultural heritage tourism and education.