A System Architecture for Achieving Proactive and Reactive Social Media Marketing

Abstract

Social media is now becoming the most popular marketing platform and therefore more and more marketers are trying to use efficient tool or system for improving the performance of social media marketing, such as chatbots, social marketing system, social customer relationship management system, smarter advertising and promotion system, etc. In this paper, we intend to propose a system architecture for achieving the idea of proactive and reactive social media marketing. The system can collect data from social media and to discover related posts of Facebook fans pages or articles of web forums by matching keywords. Potential customers can also be discovered and then the system will allow marketer to interact with those potential customers by sending message or posting response. The system architecture will be introduced in this paper as well as the wireframes of the system will also be introduced to explain the functions and abilities of the system.