A study on the perception of local residents on community-based tourism governance using AHP and IPA: Focused on Jeju Shewha village

Abstract

This study aimed to analyze local residents’ perceptions of community-based tourism governance. To achieve the purpose of the study, AHP and IPA research methods were used. Data was collected from 20 parties of community-based tourism, including local residents and merchants of Sehwa village in Jeju. The result of AHP analysis showed that the most important determinant was participation, followed by partnership, and institutionalization. Additionally, there appeared to be differences in the importance of the results of governance factors between the local people and tourism business operators. As a result of the IPA, unremitting maintenance was required for the ‘responsibility’ and ‘role sharing’, and the ‘professionalism’ needed improvement of community-based tourism governance. These findings will provide local community-based tourism policymakers and activists with practical implications for developing local community-based tourism.