Green Paradox by Gender

Conny Tjandra Rahardja, Tiara Nur Anisah
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引用次数: 1

Abstract

This study aimed to obtain the findings, whether the attitude of acceptance, environmental awareness, knowledge about the benefits of green products have an impact on the intention to buy green products, or do not have an impact and even tend to be ignored (green paradox). This study involved 204 respondents using subgroup regression techniques to analyze the results. The findings of this study were the green paradox based on gender, including (1) The attitude of male and female gender acceptance towards green products did not affect the intention to buy green products; (2) Environmental awareness of male or female did not affect the purchase intention of green products; (3) The attitude of acceptance and environmental knowledge of males did not affect the intention to purchase green products. With the increasing of acceptance, knowledge, and care for the environment, it should encourage the desire to consume green products in order to maintain human health and long-term environmental sustainability. However, this research findings showed the opposite results, especially for males.
按性别划分的绿色悖论
本研究旨在获得以下研究结果:接受态度、环保意识、关于绿色产品好处的知识是否对购买绿色产品的意愿有影响,或者没有影响,甚至倾向于被忽视(绿色悖论)。本研究涉及204名受访者,采用亚组回归技术对结果进行分析。本研究的发现是基于性别的绿色悖论,包括:(1)男性和女性对绿色产品的性别接受态度不影响绿色产品的购买意愿;(2)男性和女性的环保意识对绿色产品的购买意愿没有影响;(3)男性的接受态度和环境知识对绿色产品的购买意愿没有影响。随着人们对环境的接受程度、知识和关心程度的提高,应该鼓励人们消费绿色产品,以维护人类健康和环境的长期可持续性。然而,这项研究结果却显示出相反的结果,尤其是对男性而言。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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