Formulating Business Model Wedding Website Platform during Covid-19 Pandemic

Abstract

Marriage has always been being one of the important events that occur in every human life cycle. The number of marriages is running high from a year to year basis. In Indonesia there are 1,8 million marriages occur each year in 2015-2017. It is nearly impossible during the Covid-19 pandemic invasion to carry a regular marriage event like ever before. The Government restricts crowd-gathering activities, such as the wedding party, to tackle the Covid-19 outbreaks. It causes people who want to get married quite worried, delay, or even cancel the wedding party. Technology plays a significant role in developing innovation. Online wedding receptions are the solution. Wemary is a startup engaged in a marriage that offers innovative integrated wedding services such as online reception. These research aims are to develop and modify Wemary’s business model through the business model canvas approximation. A qualitative method was used in this study. Data are collected from an interview with CV Putra Nugraha Wedding, the survey with twenty-five potential customers, and literacy assessments. This study indicates the Wemary service was exciting and worth a try, but for some elderly, Wemary service seems uncommon. This research uses primary data obtained from the analysis of two different kinds of questionnaires and interviews. This study develops the business.