Intangible Cultural Heritage Tourism Innovation and Development Education

Abstract

With the development of modernization and the changes in people's aesthetic and cultural needs, the soil for the inheritance of intangible cultural heritage no longer exists, and the inheritance is declining. The development of non-heritage tourism is an effective way of cultural heritage. It is precisely because of the development of tourism that the intangible cultural heritage, which has been declining in the wave of modernization, is rejuvenated under the background of the new era, so that residents realize the value and usefulness of intangible cultural heritage in modern society, and promote Inheritance and protection of intangible cultural heritage. This article focuses on clarifying the concepts and status quo of living inheritance and value co-creation under the tourism situation, and analyzes typical domestic and international intangible heritage protection cases, taking the tourism living inheritance and value co-creation path of Bai nationality tie-dyeing skills as an example. For example, starting from different market entities, exploring the activation path of intangible cultural heritage tourism in order to maximize the social, cultural, economic and other comprehensive values of intangible cultural heritage, so as to form a benign development model of government support, public response, and institutional development.