The creation of a data management platform for use in the UCWW

Abstract

This paper presents a cloud-based Data Management Platform (DMP) for use in the Ubiquitous Consumer Wireless World (UCWW) environment for the management of raw data, i.e., for turning `big data' logs of consumers' mobile services activities into actionable analytic dataset, supporting an enhanced Always Best Connected and best Served (ABC&S) access to mobile services. It facilitates the provision of enriched consumer profiling to the real-time service recommendation system utilized within the UCWW. Details of the DMP design and implementation are provided.