A Study on Consumer Satisfaction for E-shopping in Gujarat

Abstract

E-shopping market in recent economy is observing high rate of growth in Asian countries especially in India. Many benefits of e-shopping have attracted customers to purchase online. Since last few months the traditional market is restricted to remain open under various guidelines described by government with the motive to keep watch on the spreading of COVIND 19. All this circumstances along with government insistence to keep open certain product lines of e-shopping sites have witnessed to encourage E-shopping business in India. To enhance current market share ecommerce firms must take care of customer satisfaction that can bring good business in present and future too. With the motive to identify the most significant factor for satisfaction current study was conducted for Gujarat region. For the analysis of the primary data descriptive statistics to explain characteristics of respondent and to indentify most vital variables to measure satisfaction of respondents factor analysis using SPSS 20 was conducted. The output of factor analysis have identified 3 factor dimension based on the degree of correlation which represent that delivery/shipping charges, price comparison facility on website and return policy are the most significant factors considered by e-shoppers while taking purchase decision and hence ecommerce firm must take care of this factors to enhance their business.