The Enhancement of Core Values and Competitiveness of Traditional Media Under the Impact of Emerging Media

Abstract

Under the impact of new media, some of the advantages of traditional media are slowly disappearing. If traditional media wants to occupy a place in the increasingly fierce media market, it must strengthen its core competitiveness, then meet new things with a correct attitude, and break through the bottleneck of development. Based on the comparison of the production capacity and brand influence of traditional media and emerging media, this paper puts forward the path of enhancing the core competitiveness of traditional media from the aspects of learning from new media, improving content productivity and expanding brand influence.