The Development of Skill Workbook of Strategic Management Course for Student of Management Science Faculty, Thepsatri Rajabhat University

Abstract

The objectives of this research were to: (1) develop the skill workbook on environmental analysis and generating strategies of strategic management course for students of Faculty of Management Science, Thepsatri Rajabhat University in order to meet the standard criterion of 80/80; and (2) compare the students’ learning achievement before and after using the skill workbook. The samples, selected by purposive sampling, were 35 students of accountant major of Faculty of Management Science, Thepsatri Rajabhat University. The research instruments included: 1) a skill workbook on the environmental analysis and generating strategies, and 2) a learning achievement test.The data were systematically analyzed by descriptive statistics (percentage :% ; mean : M; and standard deviation : S.D.) and inferential statistics (t-test dependent). The research findings were as follows: 1) the efficiency of the skill workbook yielded the value at 83.84/81.32, which was higher than the standard criterion of 80/80. That was to say, the students’ knowledge on strategic management course attained by using skill workbook as teaching aid was improved, and 2) the students’ learning achievement after using the aforementioned workbook was higher than that before using it because posttest mean score (M = 16.31) was higher than pretest mean score (M = 8.37) with the systematically significant difference at the p=.05 level.