Promoting users engagement in the resolution of social development problems using the Fisher-Fogg Framework

Abstract

Technical evolutions and the Social Web potentialize and facilitate the migration from Cultures of Consume to Cultures of Participation, in which user's profile changes to a more active one. New quality criteria for social systems, such as the ability to promote users' engagement in solving social problems, have driven researches on the HCI's Project and Evaluation in Cultures of Participation. With the objective of supporting HCI designers in the development of social systems focused in engaging users in the resolution of social development problems, we proposed the Fischer-Fogg Framework. This paper presents the results of a qualitative research, composed of two empirical studies, to evaluate the engagement of users in the use of Sobra Zero, an application developed with this framework. The results of the research indicate that Sobra Zero engages both participants who were already sensitive to the global problem of food waste and those who did not care about the subject before. However, nothing can be concluded about a change in long-term habits.