Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprises in Makassar City

Signifikan: Jurnal Ilmu Ekonomi Pub Date : 2023-04-15 DOI:10.15408/sjie.v12i1.31070

Imran Tajuddin, Amir Mahmud, M. H. Syahnur

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引用次数: 1

Abstract

The Indonesian government aims to promote information and communication technology (ICT) among micro and small enterprises to enhance their competitiveness in the global market. A survey was conducted among 180 micro and small enterprise owners in Makassar City using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The results showed that Performance Expectancy (PE) and Effort Expectancy (EE) insignificantly affect the Behavioral Intentions (BI) of the enterprise owners. It also indicated that Social Influence (SI) and Facilitating Conditions (FC) positively influence the adoption of ICT in micro and small enterprises. This study is novel and significant as it addresses a gap in the literature on digital transformation strategies, particularly in Makassar City, where such investigations are rare. Consequently, this study presents an original contribution to the field.JEL Classification: M2, O3, R2How to Cite:Tajuddin, I., Mahmud, A., & Syahnur, M. H. (2023). Determinants of Strategic Factors for Digital Transformation in Micro and Small Enterprise in Makasar City. Signifikan: Jurnal Ilmu Ekonomi, 12(1), 131-144. https://doi.org/10.15408/sjie.v12i1.31070.

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望加锡市中小微企业数字化转型战略因素的决定因素

印尼政府的目标是在微型和小型企业中推广信息和通信技术(ICT)，以提高它们在全球市场上的竞争力。采用技术接受与使用统一理论(UTAUT)模型对望加锡市180名小微企业主进行了调查。结果表明，绩效期望(PE)和努力期望(EE)对企业所有者的行为意图(BI)影响不显著。报告还指出，社会影响和便利条件对微型和小型企业采用信息和通信技术产生了积极影响。这项研究新颖而重要，因为它解决了数字化转型战略文献中的空白，特别是在望加锡市，此类调查很少。因此，本研究对该领域做出了原创性贡献。JEL分类:M2, O3, r2如何引用:Tajuddin, I.， Mahmud, A.， & Syahnur, M. H.(2023)。望加锡市中小微企业数字化转型战略因素的决定因素[j] .经济研究，2012(1)，131-144。https://doi.org/10.15408/sjie.v12i1.31070。

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