Relationship between perceived self-reported trust in health information sources and ocular fixation in a sample of young adults: a secondary data analysis

Livinț Popa Livia , Selejan Ovidiu , Strilciuc Ștefan , Verișezan Roșu Olivia , Balea Maria , Mureșanu Fior Dafin
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Abstract

Abstract Individuals use Internet for health-related issues to gather information and to share experiences and emotional support with other people who have similar medical problems. The easy access to information has sparked heated debate whether this converse urge to seek medical and health advice online is within the benefit of patients. In this research we set out to explore the relationship between self-perceived trust and visual interaction with medical websites, using eye tracking (ET) methods. The individual ocular reaction at 30-second exposure intervals to 20 health-related webpages was studied in 28 gender-balanced young adults by a Pro T60XL monitor device. The results showed a borderline strong statistically significant positive correlation (r = 0.68, p = 0.001) between logo fixations (LAOI) and self-reported trust rank. Websites that were ranked higher in terms of trust appear to be more likely to have a higher number of fixations on the logo. A moderate statistically significant positive correlation (r = 0.526, p = 0.017) was observed between fixations before the logo (FBL) and self-reported trust rank. Logos are a main point of ocular focus and are associated with higher trust. ET proves to be a useful assessment tool of behavioral patterns in searching online information.
在一个年轻人样本中,感知到的自我报告对健康信息源的信任与眼睛注视的关系:一项二手数据分析
个人使用互联网来收集与健康相关的信息,并与其他有类似医疗问题的人分享经验和情感支持。信息的便捷获取引发了激烈的争论,这种相反的在网上寻求医疗和健康建议的冲动是否符合患者的利益。在本研究中,我们利用眼动追踪(ET)方法探讨自我感知信任与医学网站视觉交互之间的关系。使用Pro T60XL监测设备,研究了28名性别平衡的年轻人在每隔30秒接触20个与健康相关的网页时的个人眼部反应。结果显示,标志注视(LAOI)与自我报告的信任等级之间存在显著的正相关(r = 0.68, p = 0.001)。在信任度方面排名较高的网站似乎更有可能对其标志有更多的关注。注视标志(FBL)与自我报告信任等级之间存在中度显著的正相关(r = 0.526, p = 0.017)。标志是一个主要的视觉焦点,与更高的信任有关。ET被证明是一种有用的在线信息搜索行为模式评估工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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