TikTok Function in the Millennial Era

Abstract

This study aims to describe the function of TikTok application in the millennial era. The research was conducted to explore the phenomenon of TikTok popularity, which is growing particularly in the YouTube platform in our society. TikTok has become a material expression not only for Indonesian millennials, but also the millennials in almost all countries around the world. Moreover, the main focus of this research is the forms of dance movement at TikTok. Various forms of dance moves on TikTok can be found on YouTube. Further, the research problem of this study is: to what extent is TikTok function for the millennial society. This research employs descriptive qualitative method. Data collection techniques used in this study are interviews, indirect observations, and questionnaires. The data sources contain lecturers and students of Sendratasik (Drama, Dance, and Music Department) of Faculty of Languages and Arts, Universitas Negeri Surabaya, and not limited to high school students. TikTok shows on YouTube on January to March in 2021 are also part of the sources. The function of TikTok in the Millennial Era can be considered as personal entertainment and aesthetic presentation. Both of them use simple, cheerful, and expressive movements.