Improving Communication and Relationship with Customers using Models to Measure their Value

N. Florea, Anișoara Duică
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引用次数: 3

Abstract

Abstract If we could know what is in the mind of consumers, we would know what to offer them with a minimum consumption of resources and maximum profitability; but because we do not know these aspects, related to the clients’ desires, their needs, which are changing continuously, then organizations can implement certain models that can help organizations to measure value, the value required to invest in this relationship and to know which are the most valuable and loyal consumers. This is necessary to provide them with information, in order to offer discounts, deals and new products and services, in order to attract new clients and retain existing ones. Thus, in our article we intend to analyze the clients’ typology, to analyze the process of communication and relationship with them in order to determine their value. At the same time, we aim to present the importance of certain models used by specialists in order to attract, retain and develop these relationships with current and prospective clients.
使用模型来衡量客户价值,改善与客户的沟通和关系
如果我们能够了解消费者的想法,我们就会知道如何以最小的资源消耗和最大的利润为他们提供什么;但是因为我们不知道这些方面,与客户的愿望,他们的需求,这是不断变化的,然后组织可以实施某些模型,可以帮助组织衡量价值,价值需要投资于这种关系,并知道哪些是最有价值和忠诚的消费者。这是必要的,为他们提供信息,以便提供折扣,交易和新产品和服务,以吸引新客户和保留现有的。因此,在我们的文章中,我们打算分析客户的类型,分析与他们沟通的过程和关系,以确定他们的价值。与此同时,我们的目标是展示专家使用的某些模型的重要性,以吸引、保留和发展与现有和潜在客户的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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