THE SPECIFICS OF THE RUSSIAN PROJECT CULTURE

Abstract

In conditions of economic, social and cultural glocalization (the interaction between local and global phenomena), it becomes especially important for a designer to realize his/her own mental habits that impede intercultural dialogue, despite identifying his/her projects and project communication. The object of the study is Russian project culture as an essential characteristic of the design thinking, allowing a designer to implement the value content of the culture he/she belongs to. The methodological basis of the study includes problem statement, generalization and interpretation of the term, comparative method, historical and cultural analysis. As a result of the study, the authors conclude that the specificity of Russian project culture lies in its "theurgic" nature (connection with inspired creativity). According to the authors, the awareness of the fundamental dissimilarity of Russian project culture with Western or Eastern project culture (the fundamental diversity of the design thinking types) opens up the prospect of a genuine intercultural dialogue within a holistic design culture.