Systematic Literature Review on Relational Properties in Business-to-Business

Abstract

This paper conducts a systematic literature review and reports the result in details. The focus is on the transaction cost economics and how TCE manifests in the literature when addressing the relational properties in the business-to-business context. Starting from 1196 journal papers, the initial set includes 203 papers fulfilling the inclusion criterion, of which 10 journal papers address the TCE theory. The ATLAS.ti software tool is used in qualitative data. The findings show strong marketing literature presence when the inclusion criterion needs that the relational properties and behavior are addressed in the business-to-business context. Interestingly, TCE appearance is such low however its well-recognized status as one of the main paradigms. The further research may deepen the synthesis on the relational properties and their effect on the business performance.