The Marketing Strategy of Danone Beverages of China-A Case Study in Sichuan

Abstract

This paper aims to calculate the SWOT dominance of Danone China based on the SWOT-AHP analysis method and big data statistical analysis to analyze the marketing environment of Danone beverages in China. Finally, the marketing strategy of China's Danone beverage Sichuan market is systematically constructed according to the 4P marketing theory, which provides strategic support for the marketing of Danone in Sichuan. The analysis method of this paper can provide a reference for the formulation and implementation of marketing strategies of other enterprises in the beverage industry.