Intercandidate Facebook Agenda-Building Effect Of Webb County Judge Election Campaigns On the US-Mexico Border

Q3 Social Sciences

Norteamerica Pub Date : 2017-07-01 DOI:10.20999//nam.2017.b007

María de los Ángeles Flores

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引用次数: 0

Abstract

Maxwell McCombs proposed a hypothesis that required testing in the digital media. McCombs predicted that the correlation between new media agendas would need to be greatly opposing rather than greatly redundant, like those typically found in traditional media agendas. This study tested McCombs’ hypothesis and provides evidence that confirms it. The research examines the Facebook (fb) agenda-building effect between two Democratic candidates, Danny Valdez and Tano Tijerina, who ran for the Webb County judge seat during the 2014 Texas primary. The census sample included a total of 246 FB posts, 73 percent from Valdez and 27 percent from Tijerina. The fb agenda-building effect of election issues showed a slight positive correlation (rho = + 0.286) between the two Democratic candidates. Similar behavior was observed in the fb agenda-building effect of positive personal attributes, showing a slight positive correlation (rho = + 0.386). These results show that both fb agenda-building effects have a weak degree of interdependence, indicating that the Democratic candidates’ agendas were independent of each other.

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美国-墨西哥边境韦伯县法官竞选活动的候选人间Facebook议程建设效应

麦克斯韦·麦库姆斯提出了一个假设，需要在数字媒体中进行测试。麦库姆斯预测，新媒体议程之间的相关性需要是非常对立的，而不是像传统媒体议程那样非常冗余。这项研究验证了McCombs的假设，并提供了证实这一假设的证据。这项研究考察了两名民主党候选人——丹尼•瓦尔迪兹和塔诺•蒂赫里纳——在2014年德克萨斯州初选中竞选韦伯县法官席位时，Facebook对两人之间的议程构建效应。普查样本包括246个FB帖子，其中73%来自瓦尔迪兹，27%来自蒂赫里纳。选举议题的fb议程构建效应在两位民主党候选人之间呈现出轻微的正相关(rho = + 0.286)。积极的个人属性在fb议程构建效应中也表现出类似的行为，呈现出轻微的正相关(rho = + 0.386)。这些结果表明，两种议程构建效应具有弱程度的相互依存关系，表明民主党候选人的议程是相互独立的。

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来源期刊

Norteamerica Social Sciences-Cultural Studies

CiteScore

0.50

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： Editorial Policies Focus and Scope Section Policies Peer Review Process Open Access Policy Archiving General Criteria Ethical Guidelines Directory Indexing Editorial Bodies Editorial Board International Advisory Board Focus and Scope Norteamérica is a semiannual peer-reviewed journal regarding multi and interdisciplinary academic studies about the North America region (Mexico, United States and Canada) which consider the region itself as an object of study, along with its evolution, its individual processes and internal dynamics. An analysis of the reality of each of the three nations is thematically linked with the rest of the region. 1.- Norteamérica will publish exclusively multi- and interdisciplinary academic studies focused on the North American region (Mexico, the United States and Canada) that: a) address the region as an object of analysis: specifically, its evolution, particular processes, and internal dynamics; b) analyze the reality in each of the three nations, linking them thematically with the rest of the region; c) carry out comparative studies of the nations of North America; d) address the region and its insertion in the international context; and e) expand upon international processes and their impact within the region. 2.- Through these research perspectives, the journal will disseminate articles addressing a wide variety of general and specific issues: a) politics, economics, society and culture; b) foreign policy, trade, political systems, security, comparative politics, political philosophy and history; and c) migration, electoral processes, borders, science and technology, minorities, the environment and natural resources, education, human rights, gender, and others.