User generated content and Internet user's value: Does website quality matter?

Abstract

The present study attempts to shed some light on the effect of user generated content quality on internet user's value perspectives. Data were collected using online survey questionnaire. 242 completed questionnaires were returned and used for further analysis. Data were analyzed using AMOS software, version 21. The results reveal that design quality and technological quality positively affect emotional value whereas these two types of quality do not have any effect on functional value. On the other hand, content quality positively affects functional value, but not emotional value. Managerial implications, limitations and future research directions are also discussed.