Automotive Industry: Competitive Strategy and Challenges in the Pacific Alliance (Mexico, Chile, Colombia, and Peru)

Abstract

One of the most profitable industries worldwide is automotive manufacturing, with an estimated economic impact of 2.9 trillion dollars, which employs 8% of the economically active world population, both directly and indirectly. The main 12 world powers in the automotive sector account for 80% of the total manufactured vehicles, and Mexico ranks seventh in the world and is part of the free trade agreement in the Pacific Alliance (PA). This fact may have a direct impact on boosting the domestic automotive industry in Mexico by leveraging the manufacturing supply chain in primary and secondary industries in the three commercial partners: Chile, Colombia, and Peru. This chapter found that there is a coincidence in the competitiveness pillars of the Mexican automotive industry and its business partners in the PA. This presents a strategic panorama of competition and economic development for the region.