Strategic Analysis of Green Marketing in Chinese Textile and Garment Industry under the Background of Big Data

Abstract

With the development of information technology and the deep-rooted people's concept of green environmental protection, textile and garment industry as a labor-intensive industry, green development, more and more become the main theme of the industry, a textile and garment industry green technology changes are under way, green production technology has become the basis of green marketing. Green marketing as a new type of trade marketing, textile and clothing enterprises have brought opportunities and challenges, in recent years, China's textile and garment enterprises have adopted green marketing. This paper puts forward the problems faced by green marketing from the perspective of textile and garment industry, through the current situation of green marketing in China's textile and garment industry trade and data analysis, and puts forward the countermeasures of green marketing in textile and garment industry from the perspective of government, enterprise and society, so that China's textile and garment industry can carry out green marketing efficiently.