On “New Retailing” Strategy of New Hua Du Traditional Supermarket

Abstract

The research is carried on the traditional supermarket that adopts “new retailing” business model. This paper analyzes the difficulties of the traditional supermarket and the necessity to keep running under the “new retailing” strategy. The “new retailing” strategy of the New Hua Du supermarket was studied in terms of the technical, organizational, and time feasibility, and corresponding development approaches and suggestions are put forwarded to promote the new business mode and enhance the overall competitiveness of traditional supermarkets. Keywords—new retailing; traditional market; chain selling; consumer experience