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Measurement, validity, and dimensionality of Jennifer Aaker’s brand personality scale for a mobile telephone brand in a developing country

Journal of Business & Retail Management Research Pub Date : 2019-02-07 DOI:10.24052/JBRMR/V13IS04/ART-07
P. Kiriri
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Jennifer Aaker品牌人格量表在发展中国家手机品牌中的测量、效度和维度
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Journal of Business & Retail Management Research
Journal of Business & Retail Management Research
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