CSR as a Model for Sustainable Development of Relations between Business and Universities

Abstract

In the context of a mutual increase in distrust between society, government institutions and commercial structures, it is difficult to build a model of relationships based on responsibility. It is necessary to come to an understanding that the corporate social responsibility (CSR) of business will allow reaching a qualitatively new level of relations with society and partners for their sustainable development. Given the lack of public demand for the study of CSR, universities, usually, do not show their own initiative, because they are dependent on demand from applicants. The situation may change dramatically if there is a steady interest in CSR issues among businesses, which, as a future employer, will generate demand among applicants, to which universities will gradually respond. In this regard, we conducted a study of the role of agricultural holdings as the leading export-oriented enterprises of Ukraine in the development of CSR education in Ukraine. In our article we conducted research based on open access information and questionaries of high rank universities of Ukraine about driven forces to develop CSR education.