Community-Based Tourism Development: Foodies Community Strategy to Culinary Tourism Development in Balikpapan-Indonesia

Abstract

This study aims to analyze the strategic position and formulate the strategy of Balikpapan Foodies community in the development of culinary tourism in Balikpapan. The method used in this research is Quantitative Strategic Planning Matrix (QSPM), which is a method to determine the priority of strategy alternative obtained from SWOT analysis. The result shows that Balikpapan Foodies position is community growth strategy. It means that to optimize the role of foodies in the development of culinary tourism required strengthening of members, institutional, and creativity of community programs in developing culinary tourism in Balikpapan. The alternative strategy for the development of culinary tourism conducted by the Balikpapan Foodies community in succession, namely: first to establish a local culinary tourism promotion program. Second is to educate business actors in the promotion and development of culinary products. The third to established cooperation with culinary business actors and local tourism agencies in making culinary tourism event. The fourth to development of foodies blog. The fifth to compile and run the foodies organizational function. Finally, the sixth to institutional strengthening of foodies with regular member program.