Satisfaction Study of Endowment Insurance for Urban and Rural Residents in Wuhan

Abstract

The purpose of this work is to find out the factors influencing satisfaction degree and to put forward suggestions to improve the satisfaction degree of the basic endowment system for urban and rural residents. This study applied quantitative and empirical analysis to construct an index model for Wuhan residents' satisfaction degree of endowment insurance for urban and rural residents. Model results conclude that three dimensions affecting residents' satisfaction the most are government image, quality perception, and residents' expectation. Accordingly, the government should enhance these three aspects to improve satisfaction degree.