Utilization of Tik Tok Social Media as A Media for Promotion of Hidden Paradise Tourism in Indonesia

Abstract

Internet use in Indonesia has reached 64.8% and as many as 160 million people use social media, this is the basis for a promising market for social media industry players, such as the tik tok application. The Tik Tok application in the 2020 pandemic year is the most popular application in Indonesia, because people in Indonesia must know this application and some become its users. Tik tok users range from children, adolescents, to adults. The Tik Tok application is a form of new media that functions to provide support in the form of song editing features and attractive visual effects in making short videos that range from 30-60 seconds. The use of tik tok as a new media can also be used for promotion of hidden tourism (hiding paradise), because it is widely accessed by various ages. The popularity of Tik Tok in Indonesia is an ideal media for tourism agencies who campaign for hidden tourism in their area, by producing videos and the hashtag #wisatahidenparadise in the Tik Tok application, which then creates their own version of video content and adds this hashtag, but there are several points that the basis for which videos are most watched, liked and shared by Tik Tok users.