A STUDY ON STRATEGIES FOR MARKETING MANAGEMENT ADOPTED TO INCREASE CUSTOMER AWARENESS BY THOLGIRI (THE ETHNIC HUB), GUWAHATI, ASSAM

Abstract

: A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The selling strategy of an organization holds the company‟s price proposition, key marketing messages, information on the target customer and other high-level components. The marketing strategy is a route map of the marketing plan, which is a document that lays out the types and timing of marketing activities. A company‟s marketing strategy is expected to have a longer lifespan than any individual marketing plan as the strategy is; where the value proposition and the key components of a company‟s brand image reside. These components ideally do not shift very much over time. The marketing strategies adopted by organizations may vary from industry to industry and may even vary among similar industries. Marketing strategies helps in developing products and services in one business that can meet the needs of the target market. Good marketing strategies helps the customers understand the products or services in a better way. A good selling strategy must be drawn from marketing research and specialize in the proper merchandise combine so as to attain the most profit potential and sustain the business. A marketing strategy is also important for developing a promotional strategy as it helps the business identify its target market and to set measurable goals. It is vital to the success of the organization that implements a marketing plan that aims for growth and positive change in the bottom line.