Use of the Analytical Tool Rep:grid for the Analysis of Belarusian Companies’ Values

Abstract

The paper discusses the significance of a company's values, factors of their formation in the Belarusian context as well as the use of the analytical tool Rep:grid for their analysis. The purpose of the study is to identify, what companies’ values pre-condition the success of Belarusian export-oriented manufacturing companies by applying the repertoire grid technique. The paper presents the analysis of 20 structured interviews with company owners. The obtained results demonstrate that their success is based on such organizational values as efficiency, orientation to the global market, and engagement with customers.