Purchase Behavior Analysis of Halal Medicines among Muslim Consumers

Abstract

The halal status of pharmaceutical products in Indonesia is currently in the spotlight, with regard to the application of Law No. 33 of 2014 concerning Halal Product Guarantee. In the draft government regulation, medicines must be halal certified. Unlike food, the obligation of halal certification for medicinal products is still controversial. Indonesian Ulema Council (MUI) as the party responsible for halal products in Indonesia, considers it important as a form of protection for Muslims. This is because 88% of Indonesia's population is Muslim and high spending on drugs reaches Rp 80.6 trillion per year. While the medical community considers it unnecessary, because raw materials are difficult and expensive to produce halal drugs. Therefore it is important to conduct research on consumer behavior towards halal drugs. This study refers to the Theory of Planned Behavior (TPB) and the model is analyzed using the Structural Equation Modeling (SEM) method. The number of samples as many as 290 consumers with a sampling method is a non-probability sampling quota. The results of SEM analysis conclude that the intention of Muslim consumers in buying halal drugs is influenced by attitude and perceived behavior control.