Improving Creativity through Social Media for Rural Women’s Empowerment

Abstract

Social media as one form of the 'new media' era makes it easy for humans to access various information without time and space limitations. Based on this notion, this study aimed to describe the use of social media to improve the creativity of rural women in maintaining their lives. The research method used was descriptive method. In collecting data, interview and observation techniques were employed. The results of this study indicated that after utilizing social media, the participants gained sufficient knowledge which could be seen from their ability to develop fresh ideas to modify traditional foods according to market share. In addition, they developed supporting traits to support their idea such as patience, diligence, effectively using time, risk taking, and reading market situations. From this study the researcher suggested that there must be coordination between policy stakeholders in the village, non-formal education authorities, and entrepreneurs. Keyword: creativity, women’s empowerment, social media.