A Study on the Factors of Choice of Occupancy in Knowledge Industry Center

Abstract

This study examines the factors of location selection for the Knowledge Industry Center, formerly called an apartment-type factory. In particular, as small businesses and self-employed people, especially in the Seoul metropolitan area, are located in apartment-type factories, the factors of selecting the location of the Knowledge Industry Center have become an important matter of business management. The method of research was conducted on customers who chose to move into the Knowledge Industry Center (apartment-type factories) only in Seoul and Gyeonggi-do, and the variables for the hypothesis test were service quality (type, reliability, responsiveness, certainty, empathy), customer satisfaction, consulting and a total of three variables were extracted to form the final research model. The statistical analysis used the STATA 14.0 program to test statistical significance based on a significant level of .05. The results of this study's empirical analysis are summarized as follows. First, econ omic f actors had the g reatest impact o n the t en an t's decision to move i n. This may be due to the continued rise in rent, including monthly rent, in the Seoul metropolitan area. Rather, it was concluded that the economic factor was the biggest sub-factor in the decision to move in, given that the rising prices of buildings and land in the Seoul metropolitan area are directly an economic burden to tenants by implementing the ceiling on the sale price. Second, in addition to economic factors, it was concluded that tenants consider whether the location is convenient the most. This was because most companies operating in the Knowledge Industry Center had less impact on the decision to move in than on economic factors in that they were self-employed or small business owners, but nevertheless, there were many places where customers and suppliers could find a junction, which means that more residents would like to move in where they are convenient to locate. Finally, all of the factors involved management and service quality and quantity, which were found to be statistically significant. The better the occupancy factor, the higher the quality of management and service, the higher the quality of the service that customers feel. This also led to the conclusion that management and quality of service would eventually be a factor in the occupancy and choice of occupancy. In sum, the research suggests that the Knowledge Industry Center needs to consider economic factors in order to gain more competitiveness. The level of income for small businesses and self-employed people who can be located around the area where the center wants to be located should be accurately identified and the level of rent should be determined. Nevertheless, in order to increase the profits of the Knowledge Industry Center and to efficiently manage the center in terms of its location, it is necessary to satisfy customers in terms of service quality first. This requires access to customers who move into the Knowledge Industry Center through various methods, such as cleanliness, convenience of transportation and facilities, and convenience of parking facilities, which will require a management strategy that accurately identifies the changing customer needs and continuously manages the quality of service of the center based on the basis of this.