The Design of E- Marketing for Bangka’s Pepper Using Web Server and Android

Abstract

Bangka’s pepper is known in the world market with the trademark Muntok White Pepper (MWP) that has a good quality and the highest price. The marketing pattern of Bangka’s pepper from the past until now is still convetional. It can be seen from the pepper marketing chain: from farmers as producers, merchants, exporters, overseas merchants, manufacturers then to end users or buyers. In the era of information technology revolution, pepper marketing chain can be more efficientand marketing system can be online using Internet as known e-marketing. Using emarketing system, farmers as producers can directly make transactions with the buyers, wholesalers and end users by using online pepper marketing system. The design of pepper e-marketing system will be design base Systems Development Life Cycle (SDLC), is a cyclical methodology, phases repeat, so changes can be made to the design in the next cycle.Design Emarketing interface will using PHP and MySQL as the webserver for pepper marketing data management, farmers data, pepper’s stock and production and others data. The system can be accessed using the Internet, and also designing an Android-based pepper marketingfor mobile applications. The purpose of this research is a design for pepper emarketing systems and also the design user interface for applications is to make access to pepper more easily and widespread using Internet and Android smartphone, as well as the existence of a database of farmer and buyers of this pepper along with pepper price and stock data. In other words, the benefits of design e-marketing systems and applications enable farmers to directly sell their pepper to a wider market via the Internet, in purpose the pepper’s farmer can get the best price.