Opposition “Universal and Specific Names of Coffee” as a New Communication Trend

Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity Pub Date : 1900-01-01 DOI:10.15826/b978-5-7996-3081-2.19

Mukhina Irina, Efremovskikh Anastasia

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Abstract

. The purpose of the article is to summarise the results of a psycholinguistic experiment based on a thematic analysis of associative reactions to universal and specific coffee names, as well as to identify their frequency spelling and orthoepic variants. The psycholinguistic experiment clearly showed how the process of coffee names assimilation as borrowed words in Russian is continuing and which images arise in native speakers’ minds when using them. It has been revealed that in the consciousness of modern Russian native speakers, the tendency to contrast universal and specific names of coffee is manifested. Universal coffee names have already passed the process of borrowing, the reg-ulatory form of specific coffee names is currently absent both in explanatory dictionaries and in unofficial use, so the most common orthoepic and spelling variants can be considered those that are familiar and convenient for Russian native speakers. The universal and specific names of coffee beverages function as a new communication trend in the life of modern young people.

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反对“咖啡的通用名称和特定名称”作为一种新的传播趋势

．本文的目的是总结一项心理语言学实验的结果，该实验基于对通用和特定咖啡名称的联想反应的主题分析，并确定它们的频率拼写和正字法变体。这项心理语言学实验清楚地表明，俄语中“咖啡名”作为舶来词的同化过程是如何继续的，以及当使用这些词时，母语人士的脑海中会出现哪些图像。研究发现，在现代俄语母语者的意识中，存在着将咖啡的通用名称与特定名称进行对比的倾向。通用的咖啡名称已经通过了借用的过程，具体的咖啡名称的规范形式目前在解释性词典和非官方使用中都是缺失的，所以最常见的正字法和拼写变体可以被认为是那些为俄语母语人士所熟悉和方便的。咖啡饮料的通用和特定名称在现代年轻人的生活中起着新的传播趋势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity

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