Business Ethics and Consumer Buying: An Ethno-Regional Study in UAE

Abstract

UAE has the largest number of expatriates from across the globe and has the presence of the largest number of products, services and brands from across the globe. Understanding the consumer consciousness or business ethicality of the products, services or the brands available is important for sustainable marketing. The present research explores the level of overall consumer consciousness about the business ethics adopted by different brands or products and whether consumer consciousness or perception remains different about the ethical practices followed by different companies, according to their places of origin. The results show that the overall consumer consciousness about the ethical practices of the products/brands available is significant and the consumer consciousness about the ethical business is different according to the regional groups.