ANALYSIS OF COMPETITIVENESS OF DOMESTIC ENTERPRISES ON THE GLOBAL MARKET

Abstract

The paper analyzes the competitiveness of enterprises in Serbia, the factors that are essential primarily for their survival and then their growth on a dynamic, modern market. Lack of knowledge, obsolete equipment, inadequate use of management techniques and modern technologies lack of financial capital are some of the factors that contribute to a precarious competitive position. The World Economic Forum reports about the alarming decline of the average assessment of competitiveness, which was 3.90 in 2008 and 3.84 in 2010. Also, there was a decline in the list of competitiveness of countries in transition – from the 13 th place in 2008 to the 15 th place in 2010.