SOCIAL RESPONSIBILITY AND MANAGEMENT CHALLENGES IN TIME OF TURMOIL

Abstract

This work presents the major challenges for companies’ management related to the implementation of sustainable strategies. The results of a Reuters study on the implementation of sustainable strategies in the fashion industry are showcased. The study forecasts the unlocking of a secondhand luxury market of 600 billion dollars, but also the possibility that the producers adopt sustainable strategies through which they set financial targets following social and environmental topics. In addition, the work describes the sustainable strategies adopted by the German brand Adidas, the Japanese company YKK and the Romanian company Pandora Prod, as well as the challenges that they are facing.