Managing Marketing:An Applied Approach

Abstract

This edition of Managing Marketing : An applied approach , provides students and businesses information on how to market effectively .This book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategies that has been proven to work even at very large companies. Information on how to do marketing is broken into easy-to-understand steps that together form The Big Picture. This textbook not only provides sharp edge insights but also teaches how the reader can use them in practice. The extensive use of online supplements audios, videos adds to another dimension. They provide deeper insights into relevant issues and makes the book more useful for the reader. The chapters are easy to remember so they can be used in real-world situations.