{"title":"Total Quality Strategies in Industry: The Experience of Two Multinationals in Brazil","authors":"T. D. MACEDO-SOARES, S. Chamone","doi":"10.1080/10686967.1994.11918656","DOIUrl":null,"url":null,"abstract":"In the race toward increasing competitiveness, a growing number of firms are adopting total quality strategies. Multinationals are taking the lead. This article provides some insights into the deployment of these strategies in Brazil, focusing on the ex..","PeriodicalId":324808,"journal":{"name":"The Quality Management Journal","volume":"124 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1994-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"24","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Quality Management Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10686967.1994.11918656","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 24
Abstract
In the race toward increasing competitiveness, a growing number of firms are adopting total quality strategies. Multinationals are taking the lead. This article provides some insights into the deployment of these strategies in Brazil, focusing on the ex..