Hiperrealitas Belanja Online Pada Mahasiswa Universitas Muhammadiyah Malang

Rido Anshari Azmi
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Abstract

Hyperreality indicates that the old reality has died and been replaced by a new reality where this can be seen from the pervasiveness of pseudo reality which is difficult to distinguish from the real one. This pseudo reality is an e-commerce’s world where many people find it easy to access and get a product of what they need only through internet devices and smart devices that can be accessed anywhere and anytime. Students are probably one of the e-commerce users who get a lot of convenience and can also save time when accessing e-commerce platforms on their smart devices. This study uses a qualitative approach with the type of phenomenological research where researchers identify human experiences about a particular phenomenon that is being studied. Collecting data using the methods of observation, interviews, and documentation. The research subject itself involved students from the University of Muhammadiyah Malang. Data analysis using the Moustakas method. This study uses the theory of hyperreality from Jean Baudrillard which explains that there are three stages of the subject before entering hyperreality, namely the stages of simulation, simulacra, and simulacrum. Simulation is an ecommerce, simulacra is the equivalent of sign manipulation that requires a reference model to identify oneself, while in simulacrum the subject has lost his identity because he has become the reference model of himself. Based on the results of research on e-commerce that occurs among students, there is a hyperreality that occurs due to lifestyle factors that always align with their friendship environment and are also influenced by activities on social media where users are always offered product display advertisements. Hyperreality can be seen from those who have consumptive behaviours where they buy an item not based on what they need, but based on their sheer desire to affirm their social class.
穆罕默德大学学生的在线购物超现实主义
超现实表明旧的现实已经死亡,并被新的现实所取代,这可以从无处不在的难以与真实区分的伪现实中看出。这个伪现实是一个电子商务的世界,许多人发现很容易访问和获得他们需要的产品,只有通过互联网设备和智能设备,可以随时随地访问。学生可能是电子商务用户中的一员,在使用智能设备访问电子商务平台时,他们可以获得很多便利,也可以节省时间。本研究采用现象学研究类型的定性方法,研究人员确定正在研究的特定现象的人类经验。使用观察、访谈和记录的方法收集数据。该研究课题本身涉及穆罕默德迪亚玛琅大学的学生。使用Moustakas方法进行数据分析。本研究使用了让·鲍德里亚的超现实理论,该理论解释了主体在进入超现实之前有三个阶段,即模拟阶段、拟像阶段和拟像阶段。模拟是一种电子商务,模拟相当于符号操作,需要一个参考模型来识别自己,而在模拟中,主体已经失去了他的身份,因为他已经成为自己的参考模型。根据对学生中发生的电子商务的研究结果,由于生活方式因素总是与他们的友谊环境相一致,也受到社交媒体活动的影响,用户总是向产品展示广告。从那些消费行为中可以看出,他们购买商品不是基于他们需要什么,而是基于他们纯粹想要确认自己的社会阶层。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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