Current Situation and Thoughts on the Integration of Culture and Tourism Along the Road of Tang Poetry in Eastern Zhejiang

Abstract

The “Poetry Road Cultural Belt” construction is a strategic decision to promote the development of tourism in Zhejiang Province. The Road of Tang Poetry in Eastern Zhejiang, which is a unique cultural symbol in Eastern Zhejiang, is the first historical route concept embodying the theme “Tang poetry culture” in China. In this paper, literature on the construction of cultural tourism along the Road of Tang Poetry in Eastern Zhejiang is reviewed, the current situation of the integration of culture and tourism along the Road of Tang Poetry in Eastern Zhejiang is analyzed, and the problems existing in the integration process are pointed out. The development and utilization of cultural tourism resources begin not only from the formation and accumulation of culture, but also from the goal of shaping the characteristics of culture and exploring the integration of poetry culture and tourism.