The Influence of Trust and Perceived of Risk on Purchase Decisions in e-Commerce Shopee at Students of The Faculty Economics and Business, University State of Makassar

Economics and Business Journal (ECBIS) Pub Date : 2023-05-16 DOI:10.47353/ecbis.v1i4.44

Nurul Fanaysillah Muchtar, C. Musa, Muhammad Ichwan Musa, Siti Hasbiah, Muhammad Ilham, Wardhana Haeruddin, Chalid Imran, Siti Musa, Muhammad Hasbiah, Ilham Wardhana, Haeruddin

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Abstract

The purpose of this study was to determine the effect of trust and perceived risk on purchasing decisions at E-commerce Shopee partially and simultaneously. The sample used was 100 students of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature study. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. The Trust variable has a positive and significant influence on purchasing decisions, the Perceived Of Risk variable has a positive and significant influence on purchasing decisions. the dependent variable of purchasing decisions can be explained by variables consisting of Trust and Perceived Of Risk, the rest is explained by other variables that were not examined in this study

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信任与风险感知对电子商务购物者购买决策的影响:望加锡大学经济与商业学院学生

本研究的目的是确定信任和感知风险对电子商务店铺购买决策的部分和同时的影响。所使用的样本是100名经济与商业学院的学生，他们是根据预先确定的标准挑选出来的。采用问卷调查法和文献研究法进行数据收集。数据分析技术包括效度检验、信度检验、由正态性检验、多重共线性检验、异方差检验组成的经典假设检验、多元线性分析检验、假设检验、决定系数检验等。信任变量对购买决策有正向显著影响，风险感知变量对购买决策有正向显著影响。购买决策的因变量可以由信任和风险感知组成的变量来解释，其余的由本研究未检查的其他变量来解释

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Economics and Business Journal (ECBIS)

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