THE POST-PANDEMIC CHALLENGES OF DIGITIZATION ASCENDANCY WITHIN REVERSE LOGISTICS

Abstract

The recent Covid19 pandemic has accelerated logistics processes, making the transition to business digitalization much faster for some companies in the industry than was anticipated. Customer satisfaction during the process between the order placed on an online site and marketplaces and the effective delivery of the product is an important element for logistics companies and, in particular, their profitability and market position depend on it. The transition from physical to online environment has brought new challenges not only for managers, choosing solutions and budgeting for this transformation, but also for employees adapting to new working conditions. Even if new technologies are available for all types of organizations, the process of choosing them can be complex, requiring certain conditions to be met: ease of use, low running costs and to improve working remote or implementing remote working