RAISING THE VOICE: EXPLORING ANTECEDENTS OF VOICE-ACTIVATED ASSISTANT USAGE INTENTION

Abstract

Voice-activated assistants have become popular devices for a hands-free interaction with information systems. Despite a growing body of research, comprehensive models on usage intention especially in a commercial context have been under-researched. This research in progress explores antecedents of attitude and usage intention of voice-activated assistants through multiple theoretical lenses, including the Technology Acceptance Model, the Unified Theory of Acceptance and Use of Technology, Social Exchange Theory, and privacy concerns. The result is a conceptual framework consisting of six propositions on the impact of perceived usefulness, perceived ease of use, social influence, trust, and privacy concerns on attitude towards voice-activated assistants and their usage intention.