Loulé Criativo: our creative tourism development story.

Abstract

Abstract The Loulé Criativo project aims to provide a continuous induction of innovation in the products and work processes of professionals; the necessary conditions for research in the arts and crafts and related topics; support for the installation and business of artisans and professionals in the creative sector, adjusted to their needs; and a cultural programme that includes permanent and temporary exhibitions and events related to the theme of creativity, heritage, and arts and crafts. It strives to be closer and closer to its communities, to create business opportunities for local agents, and to offer quality, differentiated, and authentic tourism so that anyone who decides to spend their vacation in Loulé can have an experience of immersion in the local culture.